Audit
We review your site, analytics, ad accounts and competitors to find wasted spend and the fastest growth levers.
Digital Marketing
Growth engines across search, social and paid media
Roots Tech LLC builds campaigns that compound. We connect organic search, paid acquisition and lifecycle nurture so you are not paying for the same lead twice — and every click lands on a page built to convert. Strategy, creative, tracking and weekly optimization under one accountable team.
Most businesses already spend on ads or SEO — but channels run in silos, landing pages do not match the message, and reporting stops at vanity metrics.
We start with a clear growth blueprint: who you sell to, which offers convert, which keywords and audiences are worth paying for, and how we measure qualified pipeline.
Then we execute across search, social and email with continuous testing — creative, bids, audiences and page friction — so CPL drops and revenue quality rises over time.
Search Engine Optimization (SEO)
Technical audits, on-page optimization, content strategy and authority building that earn durable organic traffic — not short-term tricks that collapse after an algorithm update.
Google Ads & PPC
Search and Performance Max campaigns structured for intent: tight keyword themes, compelling ads, negative keyword hygiene and conversion tracking that protects your budget.
Meta Ads
Facebook and Instagram campaigns built around offers, creative testing and audience refinement — prospecting and retargeting that move people toward enquiry or purchase.
Lead Generation
Offers, forms and funnels designed to capture and qualify demand — connected to your CRM or inbox with clear follow-up paths for sales.
Email Marketing & Automation
Welcome, nurture, abandoned-enquiry and re-engagement sequences that keep prospects moving when paid and organic traffic slows.
Conversion Optimization (CRO)
Message match, proof, form friction and page speed fixes so the traffic you already buy or earn converts at a higher rate.
Analytics & Attribution
GA4, ad platform pixels, Search Console and reporting dashboards focused on leads, cost per qualified enquiry and pipeline — not just clicks.
Creative & Content Support
Ad copy, landing headlines and content outlines aligned to keywords and audiences so creative and media strategy stay in sync.
What's included
- SEO (Technical & Content)
- Google Ads & PPC
- Meta Ads (Facebook & Instagram)
- Lead Generation Funnels
- Email Marketing & Automation
- Conversion Rate Optimization
- Analytics & Reporting
- Landing Page Messaging Match
Typical deliverables
- Channel strategy and KPI dashboard
- Campaign builds in Google Ads and/or Meta Ads (as scoped)
- SEO technical + content roadmap
- Landing page recommendations or build briefs
- Email / nurture sequences (as scoped)
- Monthly reporting with next-action priorities
How we work
Blueprint
Channel mix, offers, KPI targets and a 90-day plan with clear owners, budgets and milestones.
Launch
Tracking, campaigns, creatives and landing pages go live in controlled phases so we can learn quickly without burning budget.
Optimize & Scale
Weekly testing on bids, audiences, creative and pages — then we scale what earns efficient, qualified demand.
Frequently asked questions about our offerings
Q How is digital marketing priced?
Pricing depends on channels, ad spend management and scope. Every engagement starts with a blueprint and clear milestones so you know what you are buying. Ad media spend is usually paid directly to Google or Meta.
Q Do you manage ads and SEO together?
Yes. When search, social and organic share one strategy — same offers, same landing pages, shared learnings — cost per qualified lead typically improves faster than running channels in isolation.
Q How soon will we see results?
Paid campaigns can surface early learning within weeks. SEO compounds over months. We set expectations by channel and report on leading indicators (CTR, CPL, qualified leads) while longer-term rankings build.
Q Do we need a new website first?
Not always — but weak landing pages waste budget. We often pair campaign work with landing page or CRO improvements so traffic has somewhere high-converting to land.